Switzerland: 9 second-hand watch retailers
Are you looking for a specialist retailer in Switzerland that buys and sells pre-owned watches, whether modern or vintage? You’re in luck – Switzerland has no shortage of such shops; quite the opposite, in fact!
• Bucherer, founded in Lucerne in 1888, is Europe's largest watch and jewellery retailer and an official Rolex partner since 1924.
• Global Luxury in Geneva is Switzerland's first concept store entirely dedicated to watchmaking and jewellery, new and pre-owned.
• The article lists 9 specialist Swiss retailers for buying and selling pre-owned watches, including major luxury brands.
Discover the 10 most popular Swiss retailers for buying and selling pre-owned watches.
#1 Bijouterie Séverine Ponti
With almost 20 years’ experience in vintage jewellery and watches, and after 15 years working alongside the Ponti brand, Séverine Ponti has opened her own boutique in the heart of Geneva’s city centre.
Bijouterie Séverine Ponti offers vintage jewellery and watches, including original creations and reworked pieces!
Telephone: 022 810 83 25
Address: 19 Rue Neuve-du-Molard, 1204 Geneva, Switzerland
#2 Bucherer (new and pre-owned)
Bucherer is currently Europe’s leading and largest watchmaker and jeweller, with stores across Switzerland, Germany, England, France, Austria and Denmark!
A traditional family house founded in 1888 in Lucerne (Switzerland) and a Rolex partner since 1924, the retailer offers a very wide choice of Rolex watches as well as other luxury watches from renowned brands such as Breitling, Cartier, Omega and Tudor.
Email: onlineservice@bucherer.com
Telephone: +41 41 369 79 79
Feel free to follow the brand’s LinkedIn, Facebook and Instagram accounts!
#3 Global Luxury
Located right in the centre of Geneva, Global Luxury is Switzerland’s first concept store devoted entirely to the world of watchmaking and jewellery. For lovers of classic or contemporary watchmaking, especially those seeking pre-owned watches with that famous vintage patina, this is the ideal retailer!
Email: info@globalluxury.ch
Telephone: +41 22 320 25 00, +41 79 757 50 00
Address: 24 Boulevard Georges-Favon, 1204 Geneva, Switzerland
#4 La Maison de l’Horlogerie (new and pre-owned)
Founded by a family of Swiss watchmakers, la Maison de l’Horlogerie is a vast Geneva boutique whose ambition is nothing less than to represent the most prestigious watch brands.
A true temple of watchmaking, it offers a high-quality selection of numerous watch brands, available new or pre-owned, including Dior, Gucci, Hermès and Montblanc.
Email: info@lmdh.ch
Telephone: +41 22 732 09 54
Address: 24 Rue du Cendrier, 1201 Geneva, Switzerland
Feel free to follow the brand’s Facebook and Instagram accounts!
#5 Montres et Bijoux (GBT)
Montres et Bijoux operates 28 stores across Switzerland, specialising in the purchase and resale of watches, jewellery and precious stones, new or pre-owned, from private individuals and businesses alike. Naturally, it also offers the same services online!
GBT carries close to fifty brands, including Rolex, Omega, Hublot and Purnell.
Telephone: +41 (0)22 732 24 24
Address: 12 Boulevard James Fazy, 1201 Geneva, Switzerland
#6 Ponti Collection
A family business founded in 2001, Ponti Collection began selling pre-owned vintage watches from a modest shop in Geneva, before growing rapidly and winning over collectors from around the world as it made the move from analogue to digital.
Joined by his son Stan in 2018, Laurent Ponti has for several years been a partner of the renowned Rolex Passion Market, the trusted marketplace for vintage collectors’ watches from Rolex and Patek Philippe.
Please note: Ponti Collection only offers its services by appointment.
Email: info@ponti-collection.ch
Telephone: +41 22 310 18 00
Address: 3 Rue du Port, 1204 Geneva, Switzerland
Feel free to follow the brand’s Facebook and Instagram accounts!
#7 Roy & Sacha Davidoff
Founders of the Roy & Sacha Davidoff brand, the Davidoff brothers are expert watchmakers specialising in the sale of pre-owned vintage watches. Their aim is to guide you in finding and choosing these rare timepieces, particularly vintage examples from the 1940s to the 1980s.
Email: davidoffbrothers@gmail.com
Address: 16 Rue Verdaine, 1204 Geneva, Switzerland
Feel free to follow the brand’s Twitter, Facebook and Instagram accounts!
#8 WatchAttitude
Operating since 1996, WatchAttitude specialises in the purchase, sale, trade-in and repair of pre-owned luxury watches, whether modern or vintage. Covered by a minimum 18-month warranty, every watch on offer is systematically serviced, and sometimes restored, and comes with a certificate of authenticity and provenance upon sale.
Email: francesca@watchattitude.com
Telephone: +41 22 310 4953
Address: 14 Rue de la Corraterie, 1204 Geneva, Switzerland
Feel free to follow the brand’s YouTube, Facebook and Instagram accounts!
#9 WatchFinder & Co.
Founded in 2002, WatchFinder & Co. is today the definitive address for buying or selling a high-end pre-owned watch. It offers thousands of different models from a selection of over 50 brands, including Rolex, Omega, Cartier and many more!
Telephone: +41 22 818 12 42
Address: 9 Route des Biches, 1752 Villards-sur-Glâne, Fribourg
Feel free to follow the brand’s YouTube, Facebook and Instagram accounts!


